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Influence, New and Expanded: The Psychology of Persuasion

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In this new edition of the highly acclaimed bestseller, Robert Cialdini - the New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion - describes the psychological process in people when they say yes and explain how these insights may be applied ethically in business and everyday settings. Using, memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use these techniques.

You'll learn Cialdini's universal principles of influence, which feature new research and practices so that you can become an even more skilled persuader - and, just as important, you'll learn how to protect yourself against unethical attempts at influencing you. You may think you know these principles, but if you do not understand their intricacies, you may be ceding their power to someone else.

Understanding and applying the principles ethically will cost you nothing and are deceptively easy. Backed up by De. Cialdini's thirty - five years of evidence based, peer- reviewed scientific research - including a three-year field study on what leads people to change - Influence, New and Expanded is a comprehensive guide to moving in your direction.

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Availability

Detail Information

Series Title

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Call Number

153.8 CIA i

Publisher

New York : HarperCollins Publishers., 1993

Collation

xx, 570 p; ilus.; 23 cm

Language

English

ISBN/ISSN

978-0-06-313689-2

Classification

153.8

Content Type

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Media Type

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Carrier Type

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Edition

Cet.1, 2021

Subject(s)

influence - psychology
persuasion - psychology

Specific Detail Info

Over 5million copies sold.

Statement of Responsibility

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