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Found 1 from your keywords: subject="new products"
cover
Blue Ocean Strategy
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Kim, W. ChanMauborgne, Renee

After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for the pursuing strategy with creative, not comative approach. Their emphases on the value innovation and stakeholder engagement alone make this book a must-read for both executive and studentd of business.rnThis book is extremely valuable to read. …

Edition
Cet.1, 2005
ISBN/ISSN
1591396192
Collation
p.242: 23 cm
Series Title
-
Call Number
658.8 KIM b
Availability1
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