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Found 2 from your keywords: subject="advertising"
cover
Consuming Kids: The Hostile Takeover of Childhood
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Linn, Susan

With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents struggle to set limits at home, marketing executives work day and night to undermine their efforts with i…

Edition
Cet. 1, 2004
ISBN/ISSN
1-56584-783-0
Collation
x, 290 p.: ill; 24 cm
Series Title
-
Call Number
658.834.2 LIN c
cover
Integrated Advertising, Promotion, and Marketing Communications
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Clow, Kenneth E.Baack, Donald

Edition
Ed. 5
ISBN/ISSN
9,78E+12
Collation
p. 464; 28 cm
Series Title
-
Call Number
658.8 CLO i

Edition
Ed. 5
ISBN/ISSN
9,78E+12
Collation
p. 464; 28 cm
Series Title
-
Call Number
658.8 CLO i