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Blue Ocean Strategy

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After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for the pursuing strategy with creative, not comative approach. Their emphases on the value innovation and stakeholder engagement alone make this book a must-read for both executive and studentd of business.rnThis book is extremely valuable to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus, to shed new light on the development of future strategies.

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Availability

Detail Information

Series Title

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Call Number

658.8 KIM b

Publisher

New York : Harvard Business School Press., 2005

Collation

p.242: 23 cm

Language

English

ISBN/ISSN

1591396192

Classification

Marketing, Management of Distribution/Ma

Content Type

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Media Type

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Carrier Type

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Edition

Cet.1, 2005

Subject(s)

new products
market segmentation
strategi

Specific Detail Info

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Statement of Responsibility

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