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Merchants of Truth: Inside the News Revolution
This is the gripping and definitive in the room accaount of the revolution that has swept the news industry over the last decade and reshaped our world.rnrnDrawing on revelatory access, JillAbramson takes us behind the secenes at four media atitans during the most volatile years in news history. Two are maverick upstarts: BuzzFeed, the brainchild of virtuoso clickbait scientist Jonah Peretti and VICE, led by the booze-fuelled anarcho-hipster Shane Smith. Their viral technology and disregarad for the long-established standards of news journalism allow them to build game-changing billion-dollar businesses out of the milennial taste for puppies and nudity. rnrnThe two others are among the world's most venerable news institutions: the New York Times, owned and run for generation by the Sulzberger dynasty, and the Washington Post, also family-owned but soon to be bought by the richest merchant of all, Jeff Bezos. Here Aabramson draws in first-hand experience to reveal the seismic clashes that take place in the boardrooms and newsrooms as the two papers are forced to choose between teir cherished principles - objectivity and impartiallity - and survival in the era of digital disruption. rnrnWe are with the deal-making tycoons, thrusting reporters and hard-bitten editors, the egomaniacs, bullshitters, provocateurs and bullies, as some surf and others drown in the breaking wave of change. And we watch as the survivors sonfront the horrifying cost of their success sexual scandal, fake news, te election of President Trump, the shaking of democracy.rnrnExposing the people and decisions that brought as to now, Merchants of Truth is a major book that breaks the ultimate news story of our times.
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