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What is Typography?

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Issues:rnLanguage, both written and spoken, is our primary means of communication. This function is, by and large, taken for granted, yet there are many factors that affect its success. What is Typography? explores the formal structures and acceptable vatiations for type to ensure that it enables maximum acess to information. It also unconvers the vaarious ways in which typographers and, for example linguists, psychologists, philosophers, and information designers have studied this area, and applied the results.rnrnAnatomyrnWhat is Typography? breaks down the elements of this discipline to look at individual tools and processes, methods of organizing information, the mechanics of type, and the various means of arranging and displaying type. Finally, it looks at how the chosen media, and consequent process of reproduction, underpins every aspect of design.rnrnPortfoliosrnA typographer can work alone or as part of a large company; a typographer may also write, edit, proofread, publish, and be an entepreneur. This book concludes with analyses of an eclectic group of typographers whose work displays the breaddth, richness, and high standards of typographic design.

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Detail Information

Series Title

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Call Number

686 JUR w

Publisher

Singapore : Roto Vision SA., 2006

Collation

258 p.: ill.; 23 cm

Language

English

ISBN/ISSN

981-245-356-3

Classification

Graphic Design, Illustration Drawings/Te

Content Type

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Media Type

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Carrier Type

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Edition

First published 2006

Subject(s)

Design
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