Fundamentals of Marketing | SMA KOLESE GONZAGA

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Text

Fundamentals of Marketing

Stanton, William J - Personal Name; Carleo, John F. - Personal Name; Napier, Carol - Personal Name; Elia, Michael - Personal Name; Armstrong, James B. - Personal Name;

In this book the other features of the fundamentals of marketing is the inclusion of a brief case after each of the eight sections in the text. Each case focuses on specific issues related to the topics discussed in the tex. In line with the managerial approach in this book, the case provides an opportunity for problem analysis and decision making by the students. Happy reading

Availability

No copy data

Detail Information

Series Title: Series in Marketing
Call Number: 658.8 STA f
Publisher: New York, United States of Ame : Mcgraw - hill, Inc., 1981
Collation: xviii;p. 608; 24cm
Language: English
ISBN/ISSN: 70608911
Classification: Marketing, Management of Distribution/Ma
Content Type: -
Media Type: -
Carrier Type: -
Edition: Cet. 1, 1981
Subject(s): Marketing
case studies of marketing
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment