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Business Policy rn(text and Cases)

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This book is an instrument for the study of Business Policy. As a field in business administration. Policy is the study of the functions and responsibilities of senior management, the crucial problems that affect success in the total enterprise, and the decisions that determine the direction of the organization and shape its future. The problems of policy in business, like those of policy in public affairs, have to do with thechoice of purposes, the molding of organizational identify and character, the continous definition of what needs to be done, and the mobilizations of resources for the attainment of goals in the face of competition or adverse circumstance.

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Detail Information

Series Title

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Call Number

658 CHR b

Publisher

Southern Illinois : Richard D. Irwin Inc.., 1982

Collation

xviii: p. 842: 24 cm

Language

English

ISBN/ISSN

6026262

Classification

General Management/Manajemen Umum

Content Type

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Media Type

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Carrier Type

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Edition

Cet.5, 1982

Subject(s)

Management
economics
business policy

Specific Detail Info

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Statement of Responsibility

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