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Found 1 from your keywords: author="Rismiati, E. Catur"
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Pemasaran Barang dan Jasa
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Suratno, Ig. BondanRismiati, E. Catur

Buku ini berisi identifikasi kebutuhan konsumen, identifikasi lingkungan pemasaran, identifikasi pasar dan perilaku konsumen, segmentasi dan penyusunan target pasar, menyusun rencana pemasaran, menerapkan prinsip-prinsip marketing mix, pemasaran jasa dan pemasaran internasional.

Edition
Cet.2 2003
ISBN/ISSN
9796725282
Collation
x; p.294; 21 cm
Series Title
-
Call Number
658.8 RIS p
Availability1
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